Legendary Japanese food brand to be Club’s newest Global partner
Launching ‘HUNGRY TO WIN’ sports initiative
MANCHESTER, England--(BUSINESS WIRE)--
(NYSE:MANU) Manchester United Football Club has today announced a
multi-season sponsorship agreement with international food brand Nissin
to become a Global Partner of Manchester United.
Founded in Osaka, Japan in 1948, Nissin is famous for its instant
noodles which were invented by its founder, Momofuku Ando, who developed
the convenience food as an answer to food rationing after World War II.
As an industry leading food brand, its products are enjoyed by millions
and available in over 80 countries around the world with Cup Noodles
being its most recognisable product.
With its founder’s philosophy, “food and sports are the wheels to drive
health” Nissin is committed to improving the health of the world by
driving increased participation in sports, and providing the food to
fuel an active lifestyle.
As the biggest football club in the world, Manchester United is the
perfect platform to help Nissin build on this association between food
and sports and generating awareness on a global scale. In the first year
of the partnership the legendary Japanese food brand will produce Nissin
and Manchester United branded food products for sale across the globe
and will unveil a unique campaign linking the club with its products.
Nissin branding will also be visible on stadium perimeter boards at all
domestic games at Old Trafford, as well as official Club publications,
MUTV and the Club’s official website.
Manchester United’s Group Managing Director, Richard Arnold, said: “We
are delighted to welcome Nissin into our family of Global Partners. The
worldwide demand for its instant noodles is over 105 billion servings
per year and Nissin has a long tradition of innovation, challenging the
industry with their products and setting a standard that has been
emulated the world-over.
“Nissin also has a proven record of supporting leading sports
organisations, making them a fitting global partner for Manchester
United. We look forward to working together.”
Koki Ando, CEO of Nissin Foods Holdings Co. Ltd, said: “Nissin will
start a new project in collaboration with athletes and sports teams. Our
slogan for this project is ‘HUNGRY TO WIN’. We strongly believe we can
‘ignite a spirit of challenge across the world’ by our partnership with
Manchester United who is the best in the world in name and in reality.”
About Manchester United
Manchester United is one of the most popular and successful sports teams
in the world, playing one of the most popular spectator sports on Earth.
Through our 136-year heritage we have won 62 trophies, enabling us to
develop the world’s leading sports brand and a global community of 659
million followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue from
multiple sources, including sponsorship, merchandising, product
licensing, new media & mobile, broadcasting and match day.
About Nissin Foods Group
Nissin Foods Group is the pioneer of instant noodles, with its founder,
Momofuku Ando, inventing the world's first instant noodles, "Chicken
Ramen" in 1958. While instant noodles have their roots in Japan, today
instant noodles have grown to be the world food consumed at a rate of
over 100 billion servings throughout the globe. Following the invention
of instant noodles, Mr. Ando developed the world's first cup-type
instant noodles, "CUP NOODLES" in 1971. CUP NOODLES are sold in over 80
countries - in Asia as well as in Americas, Europe, and other continents
of the world.
In order to revolutionise food culture around the world, Nissin Foods
Group as “EARTH FOOD CREATOR” is committed to pursuing the various
possibilities of foods that bring forth deliciousness with dreams.
Moreover, through enriching mankind with the fun and joy that come from
food, the company strives to serve for society and the world at large.
Manchester United Ltd
161 868 8427
Source: Manchester United