Cho-A Pharm becomes The Club’s First Pharmaceuticals Partner
MANCHESTER, England--(BUSINESS WIRE)--
(NYSE:MANU) Manchester United has today announced a multi-year
sponsorship deal with Korean Pharmaceutical company Cho-A Pharm to
become Manchester United’s Official Pharmaceuticals partner of in South
Korea and Vietnam.
The partnership will see Club imagery placed on Cho-A Pharm’s diverse
range of products including nutritional and dietary supplements as well
as over-the-counter (OTC) medicines.
Through this relationship, Cho-A Pharm will introduce various integrated
marketing and social initiatives in Korea and Vietnam. With a joint
desire to promote youth football in the area, Cho-A and Manchester
United will collaborate closely in various activities including the
Manchester United Soccer School programme to teach young people to play
football Manchester United way.
Cho-A Pharm, which celebrates its 26th anniversary this year, produces
over 200 products, exporting to more than 20 countries. Domestically,
Cho-A’s products are distributed by MediPharm, the company’s wholly
owned subsidiary and the biggest pharmacy chain in South Korea with a
network of over 1,000 outlets.
Richard Arnold, Group Managing Director at Manchester United, said:
“With an on-going commitment to product innovation, coupled with a
desire to be an industry thought leader, Cho-A is a market leader in
South Korea and Vietnam.
“Cho-A has impressive plans to globalise its business and a commitment
to empowering aspiring footballers in the two markets through the
partnership with Manchester United. With over 40 million Manchester
United followers in South Korea and Vietnam, Cho-A gives us another
fantastic opportunity to engage our fans in the region.”
Seong-Hwan Cho, President and CEO of Cho-A Pharm Co. Ltd, comments:
“Cho-A is proud to be partnering with Manchester United, one of the most
prestigious football clubs in the world. We look forward to generating
consumers’ interest in our brand and products by leveraging Manchester
United’s strong global brand equity.”
About Manchester United
Manchester United is one of the most popular and successful sports teams
in the world, playing one of the most popular spectator sports on Earth.
Through our 136-year heritage we have won 62 trophies, enabling us to
develop the world’s leading sports brand and a global community of 659
million followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue from
multiple sources, including sponsorship, merchandising, product
licensing, new media & mobile, broadcasting and match day.
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Source: Manchester United